4 Big Benefits of Implementing SEO in 2016

4 Big Benefits of Implementing SEO in 2016

4 Big Benefits of Implementing SEO in 2016

Search engine optimization (SEO) is perhaps more important today than ever before.  In fact, search engines is still the #1 source for content traffic generation, outdoing social media by more than 300% (Source: IronPaper).  With much emphasis being placed on creating and getting quality-rich content in front of your target audience, executing best SEO practices in your content strategy is critical to being found in search.

When implemented right, SEO can accelerate the growth of your business and do wonders for your online presence.  It’s a key ingredient to your inbound plan in attracting quality prospects to your business.  There are too many advantages to be ignored, yet we’ve complied four big benefits of using SEO strategy into your marketing to expand your business online.

#1 Drive Quality Traffic to Your Website and Blog Content

Perhaps one of the main reasons most marketers indulge in SEO is to enhance their content to drive traffic to their sites from Google.  You see, with proper keyword search, optimizing your tags and meta descriptions, and other SEO tactics, you position your website and blog content to be found by your ideal audience when looking for solutions in Google.  When your buyer personas are researching for answers to their problems, you want your content to show up!  This is the essence of search engine optimization!

As a result of using keywords your audience is searching for, you generate quality traffic to your blog.

#2 Boost Brand Awareness and Online Visibility

SEO is a vital ingredient to your company’s online success.  Having your content appear for your targeted keywords in search is an excellent goal towards increasing brand awareness and exposure.  Particularly if you land on the first page, this significantly builds trust with your market and connects these keywords to your brand in the minds of your audience.

#3 Position Your Brand as the Go-to Source

The success of your content marketing lies in creating relevant content that resonates with your target audience.  When you are clear on the pains and problems that your market is experiencing, you tailor your content strategy around sharing solutions that resolve their issues, thus positioning your brand as a credible source in your niche.

SEO simply gets your content in front of people.  The more you create content that speaks to your market, the more you’ll be seen as an expert and thought leader…a winning formula to getting people to know, like and trust you!

#4 Increase in lead and sales conversions

Because you’re driving quality traffic from your optimized content, you increase opportunities to capture leads and convert sales from your visitors.  They see your brand as the solution and desire to engage further through opting into your list, making a purchase, or, if it’s a local search, stopping by to pay you a visit!

Actually, here are a few stats showing the effectiveness of SEO in generating these types of results:

  • 72% of consumers who did a local search visited a store within 5 miles (Source: Wordstream)
  • 50% of mobile searches are performed to find local retailers, with 61% of those searches resulting in purchases (Source: Hubspot)
  • 89% of marketers worldwide rated SEO successful at achieving objectives of improved search rankings, website traffic and lead generation (Source: eMarketer)
  • Content creation is ranked as the single most effective SEO technique by 53% of businesses (Source: Marketing Sherpa)
  • 70% of customers say blog content influence what they buy (Source: Business2Community)

Using SEO strategies improves your lead conversions and creates sales to improve your bottom line!

If you’d like to learn about your opportunities for organic growth, claim your free website SEO audit here!